Homeless World Cup


An idea that started life as a test on Euston flyover with 2 inch stickers and a cameraphone and ended up on the walls of Rio. Beating pitches from Red Bee, 4 Creative and Sky sports, the commercial went out in multi territories and online as the call to action for the 2010 and 2011 tournaments. The football action was shot in Black Island Studios, West London. The live action shoot took 2 days on location in Rio de Janerio. Editing crafted by Cato and Anne at The Quarry. Design and compositing by James Francis at Beautiful TV, London. Links to early tests and the making of are included below.